Welcome to Advally

Welcome to Advally

Our job is to look at every possible opportunity to help you grow your business.

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Who are we?

Advally was created from two decades of work in the digital publishing industry, with tens of thousands of hours experimenting with how to best monetize content online. We cut out that experimentation, so you can focus on the parts of your business that you love.

Our Promise

We care about our customers more than anything else in the world. We will always tell you the truth. We are here to help your business grow. We want to make running a media business easier.

Our Solutions!

 

Desktop & Mobile Web 

 

Video

 

In-App

 

 Connected TV & OTT

 

Rich Media Units

 

Ad Ops Consulting 

Why Choose Advally?

Ownership & Control

Keep using your existing Google Ad manager, AdX and demand relationships or use ours. We will work with you to find the perfect balance to suit your needs.

Custom Built Technology & Ongoing Testing

We work hard behind the scenes, building new technology and testing new AdTech on an ongoing basis. We constantly evolving with the ever-changing markets.

Cut-Out Additional Developer Costs

We have the ability to inject ads from our end that take the additional costs and hassle out of using an outsourced team. If you have a team of in-house developers, It will free their time to focus on other development work.

Professional AdOps Team At Your Disposal

Our ad operations staff are experts in the ad serving technology, ad trafficking, campaign management, and more. Our Dashboard reports the full picture, including your revenue streams from both direct campaigns and programmatic. We offer 5 free Direct campaigns per year, included in your revenue share and additional AdOps assistance can be purchased on an hourly basis. Whether you need to outsource a few extra hours of AdOps, or need a full sales team built out and supported - we can help

Other Services & Technologies We Offer!

 
Industry-leading header Bidding Wrapper
Our industry-leading wrapper seamlessly juggles header bidding with server-side bidders, while supporting advanced features like lazy loading and in-view refresh
 
Anti-Malware Protection
We integrate with malware protection services to ensure your audience isn't bothered by malware and unwanted ads.
 
Page Speed Optimization
Faster page speed means is better for everybody. We help our publishers analyze and improve their page speed.
 
Consent Management
Our wrapper is compatible with any IAB compatible consent framework and will pass consent to our demand partners.
 
Ad-block Recovery
We partner with ad-block tracking and recovery services to help you track and recover revenue from ad-block users.
 
Hosted ads.txt
Never update another ads.txt again after a 1-time setup with our hosted ads.txt solution.
 
Ad Injection
Our ad injection technology allows us to create and move ad slots on your page, without your development resources.
 
lAZYLOADING
Our proprietary LazyLoader leverages lightweight JavaScript observers to trigger ad calls more efficiently and with better viewability.
 
SMART REFRESH
Increase your inventory while maintaining high viewability and without negatively affecting your direct campaigns.

Improved eCMPs & Increased viewability without harming user experience!

Ad experience segmentation - custom ad experience for different users.


Improved Ad layout without harming the user experience.


Placing fewer ads and using higher viewable ad formats.


Custom-built ad units that improve your user's experience that does not affect revenue.


Premium demand partners.

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Easy Integration & Revenue-Share Pricing Model

Integrating into our systems requires two lines of code. We don't make money if you don't make money.

 

 

Flexible Payment Terms & Full Transparency

Our Advanced reporting provides specific insight into inventory performance. Reporting directly from the header bidder as well as importing from demand APIs provides you with the detailed data to understand exactly what's happening on your site.

Expedited Account Management & Technical Support

We are a boutique ad tech company and take great pride in our customer services. Our customer service puts us above anyone else in the industry.

 


Testimonials!

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"We are grateful for our Advally team! We have been working with Advally for about two years and have seen an increase in our programmatic revenue. We also appreciate their quick customer service and their insights. When we had a major problem with website traffic, they were quick to jump in and help us figure it out. Highly recommend!"

Paige Ladisic
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"Advally has been an outstanding AdOps partner of ours in a multi-year relationship. The thing I like best about Advally is I know they genuinely have our best interests at heart when discussing strategy even if they don't directly benefit, which is rare for any partner. Advally is a very responsive AdOps partner that has driven our monthly revenue meaningfully and we look forward to working together for many years to come."

 

John Kirkpatrick
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"We had to reorganize our entire ad operations department in a very short timeframe, including figuring out how to manage our programmatic ads. We got in touch with AdVally and they stepped in quickly to, not only get us set up with several programmatic ad networks, but also helped us better organize our ad units for better traffic flighting. Over the years with them, we've seen several periods of better-than-projected programmatic revenue, they're always knowledgeable on best practices and good about letting us know about new revenue options that we could pursue."

Baseball America
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Trustpilot

We Love Ads, We Love Ad Tech, & We Love Helping Publishers Make More Money.

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Our Partners!

frommers
rogeer+ebert
baseball+america
carolina+huddle
letterboxd
beeradvocate
untappd
audizine

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