The Rise of In-App Advertising: Exploring the Growth and Potential with Advally

In today's digital landscape, in-app advertising has emerged as a powerful and lucrative marketing channel. As mobile app usage continues to soar, advertisers are realizing the immense potential of reaching their target audiences directly within mobile applications.  

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Maximizing User Experience with Advally: Revolutionizing Ad Revenue Optimization for Mobile Web Industry Trends

The placement and relevance of ads are crucial factors that can greatly impact user satisfaction. At Advally, we have developed an innovative ad revenue optimization platform specifically designed for the mobile web. Our platform empowers publishers to deliver ads that are not only highly relevant but also non-intrusive, aligning perfectly with user preferences.

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Industry trends: The growth of Mobile traffic and video

The markets have evolved. With this evolution, advertising strategy has changed and here’s why:

The Pandemic accelerated the digital consumer interaction by several years in a short period of time and many of the changes are here to stay. 

Analytics Tagging For Member Segregation

This guide will help you to view traffic segments of your visitors based on the member type.

The guide assumes you want to track Guests and Members, however, you can track any number of visitor types.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) is part of the Core Web Vitals score that Google gives every website. Web Vitals is how Google ranks your site on its technical merits, such as loading speed, ease of usability, and mobile-friendliness.

Common Programmatic Terms

Whether you're trying to brush up on your Agency bingo game or just survive yet another meeting from a New Ad Tech vendor, we tried to compile a list of common Advertising terms that you or your salespeople can reference at any time!

All you need to know about Connected TV and Over-The-Top advertising

Connected TV advertising is now an industry trend taking the world by storm and here’s why:

According to emarketer.com, in 2018, they estimated the number of connected TV users at 182.6 million or 55.5% of the US population.

What is Sellers.JSON?

Sellers.JSON was introduced by IAB and is a way of tracking where the advertising money went. This will enable buyers to discover who are the entities that are direct sellers or resellers in the programmatic digital advertising.  

USING GOOGLE FUNDING CHOICES AS A CONSENT MANAGEMENT PLATFORM (CMP)

Funding Choices is a Consent Management Platform (CMP) offered by Google to help you gather your visitors’ consent for privacy regulations.  It supports GDPR and CCPA and is also IAB compatible.

How to Boost Your Ad Revenue

Covid 19 has run rampant for the past two years, it threw us a curveball and as a result, there was a high chance you had your revenue impacted. While we have always looked at seasonality for our yearly projections, no one could have predicted how Covid 19 would play a part in affecting our revenue.