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Industry trends: The growth of Mobile traffic and video

The markets have evolved. With this evolution, advertising strategy has changed and here’s why:

The Pandemic accelerated the digital consumer interaction by several years in a short period of time and many of the changes are here to stay. According to McKinsley&Company here is the graph of how these changes affect the world.


Analytics Tagging For Member Segregation

This guide will help you to view traffic segments of your visitors based on the member type.

The guide assumes you want to track Guests and Members, however you can track any number of visitor types.


Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) is part of the Core Web Vitals  score that Google gives every website. Web Vitals  is how Google ranks your site on its technical merits, such as loading speed, ease of usability, and mobile friendliness.


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