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The markets have evolved. With this evolution, advertising strategy has changed and here’s why:
The Pandemic accelerated the digital consumer interaction by several years in a short period of time and many of the changes are here to stay.
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This guide will help you to view traffic segments of your visitors based on the member type.
The guide assumes you want to track Guests and Members, however, you can track any number of visitor types.
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Cumulative Layout Shift (CLS) is part of the Core Web Vitals score that Google gives every website. Web Vitals is how Google ranks your site on its technical merits, such as loading speed, ease of usability, and mobile-friendliness.
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Whether you're trying to brush up on your Agency bingo game or just survive yet another meeting from a New Ad Tech vendor, we tried to compile a list of common Advertising terms that you or your salespeople can reference at any time!
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Connected TV advertising is now an industry trend taking the world by storm and here’s why:
According to emarketer.com, in 2018, they estimated the number of connected TV users at 182.6 million or 55.5% of the US population.
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Sellers.JSON was introduced by IAB and is a way of tracking where the advertising money went. This will enable buyers to discover who are the entities that are direct sellers or resellers in the programmatic digital advertising.
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Funding Choices is a Consent Management Platform (CMP) offered by Google to help you gather your visitors’ consent for privacy regulations. It supports GDPR and CCPA and is also IAB compatible.
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Last October, we attended a Publisher On Air webinar which was hosted by Google. It was very informative and we would like to pass on this knowledge along with some of our own commentaries to you, dear readers!
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Covid 19 has run rampant for the past two years, it threw us a curveball and as a result, there was a high chance you had your revenue impacted. While we have always looked at seasonality for our yearly projections, no one could have predicted how Covid 19 would play a part in affecting our revenue.
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When it comes to CTV advertising, many decide to use GAM (Google Ad Manager) as a resource. However, this is one instance where GAM is not always the right solution. In CTV, there are many other options such as Publica, Springserve, Spotx and Beachfront. With these ad servers, you can get competition into your ad stack similar to Header Bidding, but built for video inventory - and at much higher CPMs.
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