Advally Case Studies

Advally Case Studies

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Baseball America is a news site for Baseball enthusiasts.

Advally and Baseball America partnership

Drastically increased page RPM while lowering impressions. A streamlined ad stack with fast load times and a focus on mobile usability has improved the advertiser experience and lead to a drastic improvement in impression RPM.

The Results

193.4% Revenue increase

107.1% Impression RPM increase

63.4% Page RPM increase


Roger Ebert was an American film critic, film historian, journalist, screenwriter, and author. Ebert became the first film critic to win the Pulitzer Prize for Criticism.

Advally and partnership

Advally focused on Improving the Ad layout by placing fewer ads, we custom built ad units for Roger Ebert that improved the user experience. We made use of rich media units with higher viewability. Advally enhanced the Ad stack by adding premium networks, optimizing the setup, and testing new technologies. The combination of our wrapper and that our technology evolved with the ever changing markets.

Our Results

142.2% Revenue increase

14% Impression RPM increase

25.9% Page RPM increase


Toyota-4runner is a forum dedicated to car enthusiasts.

Advally and partnership

A greater focus on viewability and mobile optimisation as search engines like Google have emphasized mobile usability. The addition of premium advertisements like outstream video, affiliate marketing, and recirculation content drove a large gain in Page RPM.

The Results

56.6% Revenue increase

46.5% Impression RPM increase

96.1% Page RPM increase


Untappd is a geosocial networking service and mobile phone application that allows its users to check in as they drink beers, and share these check-ins and their locations with their friends.

Advally and partnership.

Tagging guests only with a focus on mobile viewability including advertisement lazyloading and hyper targeting pages with high search traffic has dramatically increased earnings year over year with relatively level traffic.

The Results

605.8% Revenue increase

172% Impression RPM increase

 88% Page RPM increase