Advally

How We Do It

How We Do It

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Walk

How about we kick things off with a no-strings-attached free hour of advice? 

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Run

Did we uncover a potential partnership on our walk? Allow us to put together a proposal. We can engage in a big way, or small way. The proposal will break down options. 

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Fly

Ready, set, fly - let's make you some money.


Options

There are two main ways we typically engage. In both scenarios:

We work under total transparency

We operate like your own private ad ops team

We help you stay current with the constant industry changes

Option 1

Goal: To improve advertising revenue

  • Qualifier: Publisher must have 10,000,000+ pageviews/mo

  • Advally introduces you to the top ad providers on the planet. Not providers we have backdoor deals with.

  • Advally helps you setup an account with the above-mentioned providers. The accounts are yours. They aren’t in our name, you own them, they pay you directly. We only get paid by you after you have been paid by them.

  • Advally reviews your current ad setup / makes recommendations on how to improve upon it / creates a custom Ad Plan for you.

  • Advally writes you an Integration Guide which will inject the new providers into Prebid (Header Bidding). The Integration Guide is highly detailed and easy to implement, but we can implement for you if needed.

  • Launch. We optimize your advertising setup day in and day out ensuring your programmatic revenue is maxed out at all times.

Pros:

You own your own accounts. This will not help performance, but some publishers find solace in this.

Cons:

By owning your own accounts, you will be responsible for reconciling multiple payments from multiple networks on a monthly basis. This can be challenging as all networks have different payment terms.

Option 2

Goal: To improve advertising revenue

  • Qualifier: NA

  • Advally introduces you to the top ad providers on the planet. Not providers we have backdoor deals with.

  • Advally sets you up under our existing accounts.

  • Advally pays you one aggregate lump sum per month.

  • Advally reviews your current ad setup / makes recommendations on how to improve upon it / creates a custom Ad Plan for you.

  • Advally writes you an Integration Guide which will inject the new networks into Prebid (Header Bidding). The Integration Guide is highly detailed and easy to implement, but we can implement for you if needed.

  • Launch. We optimize your advertising setup day in and day out ensuring your programmatic revenue is maxed out at all times.

Pros:

1) Advally collects payments for you. We then aggregate and transact one monthly payment to you. Easily reconcilable. 

2) If you're a small publisher, through our relationships we can get you approved by tier 1 ad providers you otherwise wouldn't get approved by.

Cons:

Some publishers like the feeling of ownership they get from owning their own accounts


Adligature

All partner publishers receive a login to our custom reporting tool called Adligature. Here you're able to see performance data and other metrics at your convenience.

By aggregating data from all ad providers and housing it in one spot, the process of monitoring performance becomes easy. And quite addictive:-) 

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